Did you know that your product packaging can hold great potential? When strategically designed, it can grab attention more effectively, strengthen brand recognition, and become top of mind. In an increasingly competitive market innovative packaging not only sets your brand apart but also creates memorable experiences and emotional connection that drives customer loyalty and boosts sales.
Enhance brand experience with AR
Packaging is a great way to communicate key information about your product and brand. However, in some cases, the limited space you have to work with on both the product and the shelf can be challenging. That’s where AR can come in handy, offering a smart solution to extend the brand experience with an interactive layer and provide space for all secondary and supplementary information.
Let’s explore how to make sure your packaging doesn’t end up as just another stock item on the shelf.
Animations
Use QR codes on packaging that, when scanned by a smartphone, launch AR content. This could include animations and 3D models, like the Côte d’Or Christmas gift packaging, where scanning a QR code triggered an AR experience, bringing the brand’s iconic elephant mascot to life.
This interactive AR experience enhanced brand storytelling by using the mascot to engage customers, while also serving as a great end-of-year gift. By creating memorable experiences like this, brands can make their product stand out, boosting sales and awareness.
Brand storytelling
Interactive packaging can also help you narrate your brand or product story. Upon scanning the product, visual markers can trigger animations showcasing characters and even bring the whole packaging to life, like the Mokoko bottle. This is a perfect example of how interactive packaging can reinforce brand storytelling. Crafted from ceramic, its premium quality was showcased through a stunning monochrome fresco that reflected the rich cultural heritage of the island. On the occasion of Independence Day, the packaging was brought to life with a personalized local music soundtrack, adding a layer of cultural depth and emotional connection to the product.
By integrating AR and music, Mokoko not only highlighted its craftsmanship but also created an immersive, memorable experience that resonated with customers, enhancing the brand’s narrative and connection to its heritage.
Other uses
Gamification
Incorporating AR-based games and challenges on your packaging can engage customers by allowing them to unlock rewards, discounts, or enter competitions when scanning the product. This interactive experience adds a layer of fun and excitement.
Additionally, brands can create virtual collectibles or limited-edition items through AR, encouraging repeat purchases as customers strive to collect them all, further enhancing customer loyalty and engagement.
Educational content
Using AR for educational content can transform how customers engage with your product. How-to guides can provide interactive, step-by-step instructions, such as recipe ideas for food packaging, nutritional tips, or setup tutorials for tech products, making the process more engaging and accessible.
Brand messaging
AR can also enhance messaging by providing customers with valuable information about the various aspects of the brand and the product, such as material sourcing, recycling instructions, or how the product contributes to sustainability efforts, fostering a more environmentally conscious brand image.
Feedback and testimonial
Finally, customer reviews via AR can build trust by letting users access real-time feedback about the product directly through the AR experience, helping customers make more informed purchasing decisions by seeing honest reviews and ratings in an interactive, transparent way.
What’s in it for brands
- Increased awareness: AR experiences on packaging create a memorable, shareable moment, boosting brand visibility and generating organic buzz on social media.
- Enhanced engagement: Interactive content, such as games, 3D models, and personalised experiences, keeps customers engaged with the brand, leading to higher interaction and brand loyalty.
- Boosted sales: AR-driven rewards, contests, and exclusive virtual items incentivise repeat purchases, while educational content and real-time reviews help customers make informed buying decisions, driving conversion rates.
Integrating AR into packaging offers brands a powerful way to connect with consumers in innovative and immersive ways. By enhancing brand storytelling, fostering engagement, and providing interactive experiences, AR can significantly boost awareness, customer loyalty, and sales. In a competitive market, it allows brands to stand out, build deeper relationships with their audience, and create lasting impressions that go beyond the traditional product experience.
Got a packaging design project in mind? Let’s bring your ideas to life! Reach out to us at [email protected] and let’s get started!
