Gamification: Tahiti

Last December, Diizz developed an exciting mini-game for BrandActiv’s shower gel brand, Tahiti: a fun and interactive challenge designed to captivate their online audience and boost brand engagement.

The Brief

The main mission? To enhance audience interaction while reinforcing the brand’s identity in a playful and memorable way. The gamified experience encouraged users to engage with the product beyond traditional advertising, strengthening brand affinity and awareness.

📅 Date range: 19 Dec to 5 Jan 2025

🎁 Prize: A 2-day hotel stay, adding an extra incentive for participation.

The Strategy

With summer in full swing, we designed a vibrant and punchy user interface, perfectly aligned with Tahiti’s energetic personality and the lively summer season. The user experience was crafted to be both intuitive and immersive, ensuring that players remained engaged and eager to return. By incorporating interactive elements and a dynamic game flow, we maximised brand exposure and user retention.

The Results

👥 Number of players: 1,500+

🔥 Active users: 6.8k

🔁 Average return visits per user: 4 times

Conclusion

One of the key contributors to the campaign’s success, beside the engaging gameplay,  was the exciting prize, which drove participation and retention. On average, users returned four times, showcasing strong engagement and sustained interest in the brand.

🚀 Want to bring your brand to life with engaging digital experiences? Let’s create something amazing together. Contact us at 👉🏽 [email protected].